Articles from Iridio

Iridio has enhanced its Connected TV (CTV) digital solution, debuting a custom-built AI-powered channel identification engine that brings transparency, accuracy and performance to streaming media. RRD’s proprietary technology maps billions of fragmented bid signals to more than 200 validated channels and 88 contextual genres, enabling genre or channel identification for up to 94% of impressions served. The solution also rejects inefficient bids, reduces fraud and improves placement quality without sacrificing scale.

Iridio expanded its social media marketing solution with new integrations across Reddit and LinkedIn, giving brands the ability to reach valuable audiences in both high-engagement communities and professional decision-making environments.

Iridio has collaborated with Keen Decision Systems to strengthen its Media Mix Modeling (MMM) and Multi-Touch Attribution (MTA) offering. The alliance enables brands to forecast marketing ROI with a Mean Absolute Percentage Error (MAPE) within a margin of error as low as 4%—well ahead of the industry standard of 5–15%—and directly connect media investment decisions to financial outcomes.

Iridio today debuted Content Now, a content automation platform that unifies and automates complex communication workflows for regulated industries such as health insurance, life science and financial service.

A recent survey of marketing leaders conducted by Iridio found that economic volatility is their top concern, leading to strategic budget shifts and an increased focus on high-value activities like personalization. Iridio’s 2026 Marketing Predictions report also found that while marketers are prioritizing investments in AI to enhance customer experience, they remain highly aware of the technology's potential to erode consumer trust.

Iridio has debuted its digital solutions portfolio, built to simplify marketing execution and deliver measurable results with speed, scale and performance.