Articles from Rhino USA

Rhino USA, the Austin-based truck, towing and off-road adventure gear brand, is expanding its Integrated Cargo Magic (ICM) Bed-Mounted Retractable Ratchet Straps to fit a much wider range of trucks. Originally designed for select Ford models, ICM adds Toyota, GM and universal fitments in November 2026, with Ram and Jeep Gladiator following in 2027, bringing Rhino USA’s built-in cargo securement system to more truck owners.

Rhino USA, a family-built authority in truck, towing and off-road adventure gear, today announced the closing of a $15 million asset-backed loan facility with Texas Capital. The financing will be deployed to accelerate strategic inventory investment and optimize working capital as the company continues its rapid national expansion across big-box retail, e-commerce and international markets.

Rhino USA is celebrating its 10th anniversary, marking a decade that took the company from two brothers hauling dirt bikes into the Southern California desert to a nine-figure adventure gear brand serving millions of customers. Now, the family-owned company is looking toward its next decade with RhinoWorld™, a 182-acre proving ground and brand campus outside Austin built around the same idea that started Rhino: solve real-world problems, build gear you can trust and prove it in the real world.

Rhino USA, a family-built brand and trusted authority in truck, towing and off-road adventure gear, today announced the development of RhinoWorld™, a first-of-its-kind 182-acre adventure campus being built just outside Austin, Texas. RhinoWorld is where Rhino USA products will be developed, proven and taught in real conditions with an innovation lab feeding the proving grounds, hands-on education building confidence and immersive retail and live experiences bringing it all to life.