Articles from SellerAmp

Independent sellers have become a driving force behind Amazon’s marketplace, now accounting for more than 60% of sales in Amazon’s store. US independent sellers averaged more than $375,000 in annual sales in 2025, up nearly 30% year on year, while more than 11,000 US-based sellers grew their sales by over 10x. This impact extends well beyond the marketplace: those same sellers employed more than two million people across the US to support their Amazon-related businesses in 2025.